From Startup Leadership author, global CEO, and entrepreneurship expert Derek Lidow comes the new, foundational guide to entrepreneurial success. "Flat out, the best book on entrepreneurship I have ever read." -Roger Martin, author of Creating Great ChoicesHere's an astounding fact: Over half the working population will try their hand a
FORMAT Hardcover LANGUAGE English CONDITION Brand NewFrom Startup Leadership author, global CEO, and entrepreneurship expert Derek Lidow comes the new, foundational guide to entrepreneurial success."Flat out, the best book on entrepreneurship I have ever read." -Roger Martin, author of Creating Great ChoicesHere's an astounding fact: Over half the working population will try their hand a
Derek Lidow is one of the few New York Stock Exchange CEOs who left to start new companies from scratch—with unequivocal success. Lidow was CEO of International Rectifier, a $2 billion publicly held semiconductor company, before leaving to found iSuppli, a leading market research firm, which he sold for $100 million in 2010 to the global information leader IHS. Today, Lidow is giving back by teaching at Princeton University where he launched its campus-wide "design thinking" curriculum. He also works with Princeton's aspiring entrepreneurs and their young companies.Lidow has long demonstrated a rare ability to operate successfully in corporate, entrepreneurial, and academic environments. His novel contributions to research and analysis have forever improved companies as diverse as Sony, Samsung, Philips, Goldman Sachs and IBM. He has advised many of the world's governments and largest companies. And he continues to drive innovation in research through ongoing projects with a number of partners.Lidow is a frequent contributor to publications such as The Wall Street Journal, Harvard Business Review, Inc. Magazine, and Entrepreneur. He is also a media commentator whose coverage includes The New York Times, Bloomberg BusinessWeek, Forbes, The Economist, Nikkei, Reuters, and Taipei Times.Lidow's degrees come from Princeton and Stanford where he earned a PhD in applied physics as a Hertz Foundation Fellow. He is based in New York City and Princeton, NJ. DerekLidow.com
"I had pretty much given up believing that I would ever read an intelligent and useful book on entrepreneurship – until I read Building on Bedrock. No tiresome Silicon Valley narcissism. No hagiography. Refreshingly, Derek Lidow provides cogent analysis and insightful insights on the bedrock entrepreneurs that make our economy prosper. It is, flat out, the best book on entrepreneurship I have ever read." - Roger Martin, integrative thinking expert and best-selling author of Playing to Win, The Design of Business, and Getting Beyond Better.
"Enough about the celebrity founder, working magic. This book tells the story and provides the tools for the other 99% of intrepid people launching enterprises." - Larry Gilson, Founder and Chairman of Focusing Philanthropy, and successful serial entrepreneur in energy, transportation, innovation, and finance
"While hot startups get the headlines, it's the 'bedrock' entrepreneurs like Walton or Disney who build lasting businesses. Lidow charts a path for entrepreneurs to create sustainable value for themselves, their communities, and the families they serve. This is essential understanding for all entrepreneurs and policy makers." - Brian O'Kelley, Founder and CEO of AppNexus and serial entrepreneur
"Derek Lidow is the best chronicler of entrepreneurship of our age. This book is filled with breathtaking insights on what it takes to succeed as any type of entrepreneur, starting with whether you're bedrock or high-risk. Every entrepreneur, or soon-to-be-founder, must have this book!" - Bruce Hack, Chairman of the Board, Technicolor, former CEO of Vivendi Games (World of Warcraft and Starcraft), and legendary angel investor
"Anyone aspiring to start their own new business will benefit from the lessons Lidow shares regarding fundamental keys to entrepreneurial success...Look into the lives of extraordinary entrepreneurs, with an insiders perspective rarely presented in contemporary writings. Learn from the best" - Stephen D. Christensen, Concordia University's Dean of the School of Business
"[Building on Bedrock] serves as a 'back-to-basics' guide for the aspiring entrepreneur by debunking the myths around what it takes to build and run a successful company." - Fortune
- Print and e-ARC distribution to trade and consumer media, both traditional and online.
- PR campaign with print, radio, and digital interview targets
- Targeted outreach to business, startup, and tech organizations, websites, and publications
- Nominate book for merchandising placement on Safari, Trendhunter, and others
"I had pretty much given up believing that I would ever read an intelligent and useful book on entrepreneurship - until I read Building on Bedrock. No tiresome Silicon Valley narcissism. No hagiography. Refreshingly, Derek Lidow provides cogent analysis and insightful insights on the bedrock entrepreneurs that make our economy prosper. It is, flat out, the best book on entrepreneurship I have ever read." - Roger Martin, integrative thinking expert and best-selling author of Playing to Win , The Design of Business , and Getting Beyond Better . "Enough about the celebrity founder, working magic. This book tells the story and provides the tools for the other 99% of intrepid people launching enterprises." - Larry Gilson, Founder and Chairman of Focusing Philanthropy, and successful serial entrepreneur in energy, transportation, innovation, and finance "While hot startups get the headlines, it's the 'bedrock' entrepreneurs like Walton or Disney who build lasting businesses. Lidow charts a path for entrepreneurs to create sustainable value for themselves, their communities, and the families they serve. This is essential understanding for all entrepreneurs and policy makers." - Brian O'Kelley, Founder and CEO of AppNexus and serial entrepreneur "Derek Lidow is the best chronicler of entrepreneurship of our age. This book is filled with breathtaking insights on what it takes to succeed as any type of entrepreneur, starting with whether you're bedrock or high-risk. Every entrepreneur, or soon-to-be-founder, must have this book!" - Bruce Hack, Chairman of the Board, Technicolor, former CEO of Vivendi Games (World of Warcraft and Starcraft), and legendary angel investor "Anyone aspiring to start their own new business will benefit from the lessons Lidow shares regarding fundamental keys to entrepreneurial success...Look into the lives of extraordinary entrepreneurs, with an insiders perspective rarely presented in contemporary writings. Learn from the best" - Stephen D. Christensen, Concordia University's Dean of the School of Business "[ Building on Bedrock ] serves as a 'back-to-basics' guide for the aspiring entrepreneur by debunking the myths around what it takes to build and run a successful company." - Fortune
-Recognized Thought Leader: Lidow's personal profile makes him the perfect person to provide key insights on entrepreneurship. He is an experienced and successful global CEO, a researcher, an innovator, and a startup coach. Derek's contributions include a number of value chain applications that have forever improved companies as diverse as Sony, Samsung, Philips, Goldman Sachs and IBM. His accomplishments include founding iSuppli, a leading market research firm, which Derek sold in 2010 for $100 million to global information leader IHS. -Golden Rolodex mailings: To accelerate visibility for the book, Lidow will work with 5-6 top entrepreneur-influencers to send a personal note to 20-30 recipients with 2 copies of the book ("one for your library, and another to share with a colleague"). -Speaking: Lidow will embed the book into his speaking, which is anticipated to increase starting in 2017. 100% of his fees will be converted to bulk book purchases. To date, Lidow's keynotes have ranged from SXSW (who invited Lidow to showcase the innovative ideas introduced in Startup Leadership) to the Alliance of Chief Executives, AppNexus, Hertz Foundation, NJ Entrepreneurs Network, Business Today Forum, Seoul Digital Forum, the New York Public Library, and more. Lidow will be producing and hosting a national conference on entrepreneurship on behalf of Princeton and the Kauffman Foundation in 2017. -PR/Media: Lidow will continue to work on securing high-impact media coverage. Ongoing coverage is anticipated in the near-to-long-term from Wall Street Journal, Harvard Business Review, Fortune, and Entrepreneur magazine. Targeted outreach is also expected to mainstream and business trade media that serve entrepreneurs, innovators, solopreneurs, intrapreneurs, hackers, and related professionals.
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